How to Create A Pinterest Business Account

Pinterest is one of the easiest and fastest ways to drive traffic to your blog. The Pinterest platform as over 200 million active users monthly. That is a HUGE potential reach for your blog or business.

Pinterest is a platform that you need to 100% utilize to market your blog or business and help increase your blog traffic. Any niche can do well on Pinterest as long as you know how to properly use the platform. And that, my friend, is just what I am going to help you accomplish.

This Pinterest series will help you go from; not knowing where to start with Pinterest, to increasing your Pinterest stats exponentially each month.

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How to Create a Pinterest Business Account

First things first you need to have a business Pinterest account. So for the first part of this Pinterest series, we will set you up with a business account.

Setting up Your Business Account

If you already have a Pinterest account you can switch it to a business account very easily. If you do not have a Pinterest account yet, or if you would like to keep your personal account and your business account separate, then go ahead and create a new account with Pinterest.

Once you have created your new account follow these steps to create a business account.

Step 1: Creating your business account

Click the three dots in the top right-hand corner of the Pinterest webpage.
Click upgrade now to create your free Pinterest business account.
You will be redirected to a page, where you will enter in your business information
– business name
– website
– business type

Step 2: Setting up your business profile

You have created your business account, woo-hoo! But now you have to edit your settings and add all your info to your profile.

1. Under where it says contact name: add your business name and a very short sentence with what you do.

For example, if you are a virtual assistant you could include something like BUSINESS NAME | Social Media Manager for small business.

2. Change your profile picture to your logo or a picture that represents your business.

3. Add your about me section.

Make sure to include keywords in this section to help people find your profile.

4. Make sure you add your website and verify it so you can collect analytics for your websites pins on Pinterest.

This guide will explain how to verify your website

5. Now you can connect any of your social media networks that you have.

Step 3: Create Boards

Now that you have your business account and profile set up it’s time to create boards.

Create at least 10 boards that fit into your niche. Be sure to add descriptions to each of the boards that explain what the board is about. Don’t forget to use keywords in your description. This will help users find your boards.

Eventually you will need more than 10 boards, because you will want enough boards to pin your own content and other peoples content to multiple times per day.

Essentially the more boards you have the easier it will be to pin your own content multiple times a day without looking spammy.

It is a good idea to have multiple boards that one pin can fit into. For example say you have a pin for a slow cooker roast recipe. You could have a board called Slow Cooker Recipes, Dinner Recipes, Pork Roast Recipes, Easy Recipes. That one pin could fit into each of the different boards. So you could pin that same pin everyday to one of those boards.

Step 4: Start Pinning

Once you created your boards start pinning to them. For new boards, you will want to make sure you have at least 20 pins per board. This will include your content and other’s high-quality content.

The pins you are pinning need to fit in with the board description. If your board is about family activities, you do not want to pin dinner recipes to that board because Pinterest will get confused about the meaning your board and won’t show it to other users in your niche.

Step 5: Follow Other Pinners

Find people in your niche and start following their accounts.

This will help your profile to be found by others and your Pinterest feed will now start to be populated with more pins in your niche that you can start pinning.

Step 6: Continue to Pin Everyday

Now that everything is set up and complete it is time to continue to pin your own content and other high-quality content to your boards each day. A lot of users follow the 80/20 rule or the 60/40 rule. So pin 80% other people’s content and 20% your own or 60% others and 40% your own.

Pinning other’s content help you give a variety of pins to your followers and it helps out other business by pinning their content, so a lot of the time they will return the favour and re-pin your content for you. Sharing is caring folks!

Pinning at least 30 pins everyday is important. Pinterest likes to see active users on their platform. Pinning everyday also helps you build an established account and will help you gain reach and traffic from other users.

If you would like to use an automated system to help you create a pinning schedule then sign up for Tailwind here. Tailwind is partnered with Pinterest to help you create an automated pinning schedule for your pins. On those days where you are busy and do not have time to pin manually, Tailwind is a great alternative for that!

Stay tuned for the next part of the series. How to pin to increase your monthly viewers and monthly engagement.

Leave a comment below with any questions about Pinterest you would like answered!